1ZERO1 is not just a brand. It's a philosophy. A vision of what self-respect should look like – day in, day out, in your uniform.

Our uniforms are more than just work gear: they are a form of care for your own value and for those around you. Wearing 1ZERO1 means saying: "I take care of myself, because what I do matters."

MISSION: To design uniforms that combine functionality with elegance—empowering professionals in medicine, beauty, and hospitality to express confidence, comfort, and care in all that they do.

VISION: To lead a new era of smart, aesthetic, and meaningful uniforms, dedicated to the new generation of professionals across Europe.